Business Plan Basics

Apr 18, 2023

12:00 PM - 01:00 PM

Sciences Library, 3rd Floor

120 Iowa Avenue, Iowa City, IA 52240

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Have an idea for a product or service and want to turn it into a viable business? This workshop covers the Business Model Canvas, a one-page business plan tool designed for new startups and small businesses, to keep track of customer segments, sales channels, income and outflows, and the value the startup provides to its customers. Adjacent topics, including customer discovery and value proposition statements, will also be covered. Taught by Jay Cooper, director, University of Iowa John Pappajohn Entrepreneurial Center Undergraduate Startup Incubator. 

Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact in advance at

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