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NIL: The New "Student Athlete" Experience
Mar 10, 2023
12:45 PM
130 Byington Road, Iowa City, IA 52246
Prior to July 1, 2021, NCAA college athletes were prohibited by the NCAA from monetizing from their name, image or likeness and from hiring an agent to represent them in their marketing efforts. With the passing of NIL, the door has opened for college athletes to make money, build their professional brands and work with agents and commercial brands on marketing campaigns.
In this discussion, Khalil Wilkes will reflect on his prior Stanford football student athlete experience and current work with WME Sports agency and discuss the evolution of the college “student athlete” experience since the inception of NIL. Come to learn more about NIL, how it has changed the college athlete’s experience, and how agents and commercial brands are utilizing the influence of college athletes in this new era.
Watch live stream here. In person attendance includes lunch if signed up by March 7.
Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact in advance at