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Tippie Webinar Series: Consumer Experiences in Virtual Reality

Oct 18, 2022

12:00 PM - 01:01 PM

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Retail shopping is increasingly mediated by technology. Professor Luangrath investigates how we can compensate for not being able to physically touch products in store, and how virtual product experiences influence consumer decision making. In the Tippie College of Business behavioral lab, Luangrath runs experiments using a custom Virtual Reality retail store.” Register online.

Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact in advance at

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