A Skier, a Kicker, and an Avatar Walk Into a Bar… Where the NCAA went wrong on NIL

Mar 28, 2023

12:45 PM - 01:45 PM

Boyd Law Building, 235

130 Byington Road, Iowa City, IA 52246

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Head shot of Matheson

In the National Collegiate Athletic Association’s new name, image and likeness era, Jeremy Bloom, a college football star and Olympic skier, has largely been forgotten. But it was Bloom’s plea for common sense relief from NCAA amateurism rules 20 years ago that first put the organization at an NIL crossroads that ultimately led to a series of strategic wrong turns and have left the NCAA begging Congress for relief from its missteps. University of Iowa professor Dan Matheson, a former NCAA associate director of enforcement, will talk about the history behind today’s NIL era in college athletics and the challenges ahead for the NCAA and answer questions.

Please register at the website for in-person or virtual attendance. In person attendance includes lunch if signed up by March 24.

Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact in advance at

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