Home

Calendar

Filter

Search

Psychological and Brain Sciences Colloquium: Erin Rich, Icahn School of Medicine at Mount Sinai

Sep 27, 2024

03:30 PM

Psychological and Brain Sciences Building, B70

340 Iowa Avenue, Iowa City, IA 52240

Save to My Events

Erin Rich

Psychological and Brain Sciences Colloquium

Erin Rich, MD, PhD, Professor of Neuroscience and Friedman Brain Institute, Icahn School of Medicine at Mount Sinai

Attributing Value to Attributes During Value-Based Decision-Making

Most models of preference-based decisions are based on neuroeconomics views, which hold that choices are made by computing and comparing the overall value of different options. In this talk, I will discuss our recent work that demonstrates neural and behavioral evidence favoring alternatives to this framework. I will focus primarily on multi-attribute decision-making, its neural substrates in the orbitofrontal cortex, and potential roles of visual attention.

Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact in advance at

  • Interests